Adding Value To Your Business Offer Isn’t About Doing More—It’s About Being More
We often think that adding value to our business means adding more—more products, more bonuses, more services. But real value isn’t in doing more; it’s in being more. It’s about bringing more of you into your work, deepening your authenticity, and offering something that resonates on an emotional level.
Imagine you have a photograph of your family, a snapshot of a moment that means the world to you. If that photo blew away in the wind and someone else found it, they’d see just a picture—some smiling faces, a nice composition, but nothing particularly valuable to them. To you, though, that image is priceless. It holds your love, your history, your heart. Its value isn’t in the paper it’s printed on—it’s in what it represents.
The same is true in business. When we create an offer, a service, or a product, the real value isn’t in what we’re physically giving—it’s in the meaning, the depth, and the lived experience we bring to it. When we show up as our full, authentic selves, we create something that matters to the right people.
For example, I’m a mom. I homeschool my kids. I’m deep in my own self-growth, exploring spirituality, and running multiple businesses. If I were to create something, it’s not going to resonate with everyone. A school principal, a lawyer with no kids, or a corporate executive might not see the value in what I offer. But another mom? A mom who is balancing business, personal growth, and family? She’s going to feel it. She’s going to see herself in my words, my experiences, my journey.
Motherhood is full of moments like this. Think about those tattered, well-loved stuffed animals our kids cling to. To the outside world, they’re just old toys. But to our children, they are comfort, safety, love. The value isn’t in the fabric and stuffing—it’s in the meaning behind them. Just like the offers we create in our business, the deepest value comes from the emotional connection, the personal depth, and the shared experience.
Adding value isn’t about doing more. It’s about bringing more of yourself into your work. Because when you do, the right people—the ones who get it—will see it, feel it, and know it’s meant for them.
